The world of travel writing is a funny one. In an ideal world it is travel writers who first identify the most hip, trendy places to go in any particular year. The theory goes that they do the hard work in seeking out the undiscovered gems and point the way for the masses to follow.

The reality is somewhat different, and nothing demonstrates this better than the recent glut of coverage in the mainstream media about holidays in Corfu. Within weeks of the ITV series The Durrells reaching its conclusion the UK papers have fallen over themselves to identify Corfu as this summer’s hot destination. The Mirror ran an article titled “Follow the Durrells for a bargain break to Corfu and soak up the sun” (link here) highlighting the value holidays available on the island; their selection includes the Villa Olga which is offered by Sunvil Holidays.

AOL’s article “Where to go on holiday in Europe this summer” (link here) also suggested Corfu among its 5 tips, pointing out the Durrell connection and tempting families with the idea of heading to Corfu en masse, in the style of Luisa and her clan.

The Metro’s “Why Corfu should be the next Greek Island you visit” article (link here) starts ominously with a mention of its appearance in Sun, Sex and Suspicious Parents; thankfully the author goes on to describe the island’s potential as a destination for hiking, wildlife, eating and sightseeing, as well as for its marvellous beaches.

The Telegraph meanwhile has  gone one step further and run two recent articles. One offers a general look at “The best Greek islands for family holidays” (link here) in which Corfu Town and the island’s appeal as a family destination gets a mention; the other is a fascinating reprint of a 1999 article by the late Paul Mansfield under the title “In search of Durrell’s Corfu” (link here) in which the author traces the properties and locations linked with the Durrells’ time on Corfu. Reading it again 17 years later it’s striking how much of the article remains to the point. He gives a nod to the White House, the former fisherman’s cottage in Kalami which was for a time the home of Lawrence Durrell and his wife Nancy. The White House is now available for holiday rental through Sunvil Holidays.

While the spotlight of the UK press may bring some welcome interest in Corfu this summer, it’s hardly likely to make a change to the island’s laid-back character and the typically warm welcome for which Corfu has been known since before the days of the Durrells. And for those who couldn’t get enough of the TV series, rumour has it that a second series will begin filming on the island later this year – it looks as though the delights of Corfu will remain in the spotlight for some time yet.

See the GIC The Villa Collection Corfu page for more details of holiday villas in Corfu.