Back in 1994 when I joined GIC The Villa Collection, or Greek Islands Club as it was known then, we prided ourselves on offering an upgraded flight service. At a time when check-in desks, seat allocation, on board meal service and a baggage allowance was the norm, GIC went that little bit further. We offered our guests seating at the front of the aircraft, pre- boarding to avoid the rush, a ‘welcome on board’ glass of champagne and meals served with china and glass.
Travel has changed dramatically over the last 20 years and the services we used to expect as standard are either no longer offered or we have to pay for them as an extra.
At The Villa Collection we have tried to stay ahead of the rest by still offering meals, a baggage allowance and pre-seating as standard. We are, however, often limited by the airlines that we use, especially when flying to the smaller Greek Islands. With the choice of charter airlines in the UK having become severely limited over the last few years, the problem has become worse.
Both Thomson Airways and Monarch Airlines have decided to change their service for Summer 2012 and have withdrawn the standard hot meal service. They have decided to opt for the Buy on Board snack service offered by the likes of EasyJet and Ryanair. Unfortunately, negotiations to allow our clients to continue to receive a meal have been in vain and so we are forced to accept the change.
I have received several letters from regular guests over the last few weeks who feel that we are dropping our standards and are penny pinching in removing the hot meal service. This is very far from the truth. We are constantly trying to raise standards but, as you can see, we are often left with little choice!
For 2012, flights operated by TorAir will continue to have a full, on-board service; we are also re-introducing the dedicated check-in desk for Villa Collection guests on TorAir flights.
Sometimes, as a result of being a smaller ’boutique’ operator, our hands are forced by our mass-market suppliers. Rest assured that we are working hard to find innovative solutions to some of these problems. It is time to put some of the glamour back in travel but we can’t do it overnight!
Chris Wright
Managing Director
GIC The Villa Collection
















